The Importance Of SEO For Today’s SME

SEO, or search engine optimisation, ensures that your business website or landing page appears at or near the top of the search engine rankings. This is where potential customers look when searching for the types of products or services you’re your business offers. Research shows that more than 90% of online shoppers typically select a business from the first page of the search results and rarely, if ever, click on the second or later, search engine results pages.

What does this mean for the average SME? It means that if your business doesn’t rank on the first page of search engine results, chances are, you won’t see any sales from your online marketing campaign. With competition in today’s business world increasing every day, it is now more important than ever you’re your SME ranks higher in the search results than your competitors’ websites.

Whether you are looking for new and innovative ways to improve your search engine rankings, or you don’t quite understand just what SEO is and what it can do for your website, keep reading to learn about the importance of SEO for today’s small to medium and enterprise level UK businesses.

Important Reasons That Your Business Needs SEO:

There Is An Increase In Online Shoppers- more and more consumers are shopping online and relying on the search engines to provide them with the results they are looking for. By taking advantage of SEO and using it as an effective marketing tool, today’s SME can reach more potential online shoppers with less effort.

SEO Is Cost-Effective- SEO is one of the most cost effective marketing tools your UK business has. With the high price of marketing campaigns and the focus on targeting your customer base even more effectively, SEO is a relatively affordable solution to both of those needs.

SEO Or PPC- for many business owners, the question of SEO vs. PPC can be a challenging one. When you use pay per click ads, you pay a fee every time someone clicks on your ad. Even if they do not make a purchase, you still have to pay for the click. With SEO, your website is naturally at the top of the search results and customers can click on it without costing you any money. With SEO, your website doesn’t have to work as hard to convert a sale as it would with a PPC campaign.

Contact The SEO Geeks

To learn more reasons that your business should be using SEO, contact The SEO Geeks today!

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